Customer brief:
The practice looked dated. In need of complete refit.
The freestanding units cluttered the practice floor and obscured the view.
Very hard to control what was happening in the practice.
It needed to project to the public the image of high end stock and cutting
edge optical equipment.
Design Challenges:
Needs to have as much stock on display as possible without being cluttered.
Variations of display modules.
Not much wall space to fit the display units.